If you want to change the
permalink (Post URL) of a published post to moderate its length or to make it
more SEO friendly. By reverting the post to draft, it will be done, editing the
post and publishing it once more. But still there is problem, that the earlier permalink
will show a ‘Page does not exist’ error. In this tutorial we will show how to
fix it using redirection option. In this tutorial, we will change the permalink
of a post
from
http://blogsnucleus.blogspot.com/2016/10/submit-website-to-search-engines.html
To
http://blogsnucleus.blogspot.com/2016/10/search-engines.html
How to Change permalink
Note: Save the current
permalink of your blog post. It will be using this later while setting up a
redirect.
To do this, from dashboard
>> post, select that post that you want to revert to draft and click the
‘Revert to Draft’ button as shown in the screenshot below.
Now click edit the same
post. On the right side bar, under Settings, click Permalink. Click the
Automatic Permalink radio button then enter the new permalink and click Done.
In our example, the new permalink will be ‘search-engines’.
Now Click Publish button
on the top menu to publish the post.
Setting up process to redirect
Now, if you visit the
previous post link (http://blogsnucleus.blogspot.com/2016/10/submit-website-to-search-engines.html),
you will receive an error saying that the post does not exist. We have to set
up a redirect from
http://blogsnucleus.blogspot.com/2016/10/submit-website-to-search-engines.html to
http://blogsnucleus.blogspot.com/2016/10/search-engines.html
Go to settings ->
Search Preferences.
Under Errors and
Redirection >> Custom Redirects >> click Edit.
In the ‘from’ field enter
the previous permalink and in the ‘to’ field, enter the new permalink
(excluding the blog URL). In our example, the from and to fields will be
From: /2016/10/submit-website-to-search-engines.html
To: /2016/10/search-engines.html
Now select the ‘Permanent’
check box.
Click Save and Save
Changes.
Why need to add redirection
There are two causes why
you need add a redirect after changing a permalink. The 1st is to recover user
friendliness and the second is to progress SEO friendliness of your site.
After you have circulated the
post, you might have shared it to many social networking sites and other people.
When you change the permalink, the URL that you have public will be unreachable.
This might frustrate the users. They will not difficulty to search for that
post on your blog to read it. If such permalink changes happen regularly, then
users might stop clicking on your blog or website links altogether.
The 2nd reason is related
to SEO (Search Engine Optimization). After posting the blog, you might have gathered
links for it by social commenting, sharing, media etc. When the old link gives
a 404 error, all the link juice will be lost. When we set up a redirect, the
link juice passes from the old page to the page. A part of it might be missing,
but we are as a minimum left with something. It is suggested that your conversion
the permalinks only when it is undeniably essential.
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